Get to know your customers better with SAP C/4HANA (Hybris) Marketing Cloud. You will learn what motivates your customers, get detailed customer information, and derive customer needs and market trends. With a personalised customer approach you increase the conversion rate and the loyalty of your customers. At the same time, you have the control over your marketing efforts and have a comprehensive view of your budgets and expenses.
360 degree view of your customers and prospects
Personalised customer approach
Delivering the right content in the right channel at the right time
Real time information on ongoing marketing activities
Customer dialogue real time and across multiple channel (Omnichannel)
Segmentation of suitable target groups
Automated campaigns
Structure, plan and monitor multi-channel communication processe
C/4HANA Marketing Introduction
Insight into the Marketing Cloud and showing the functional possibilities
Implementation and improvement of individual customer contact with target group relevant newsletters
Process optimization with the Marketing Cloud
Like package "Starter" plus:
Development of the Customer Journey, Golden Records and a multi-stage campaign
Implementation "Customer development along your company-specific customer journey"
Focus target group
Like package "Professional" plus:
Extended consultation with several on-site workshops as well as permission marketing advice
Implementation of target group-specific communication across all relevant marketing channels